1. Simon Sinek says that people dont buy or consume what we do, they buy or consume why we do. Why is understanding this principle important when communicating strategy?
2. Simon described the Wright Brothers and Samuel Pierpont Langley, both pursuing powered man flight. Based upon what we would normally assume factors of success to be, the Wright Brothers should not have been able to do what they did. Yet, they were able to put a plane into flight. Based on what you know, which team would you want to work on the Wright Brothers or Mr. Langleys? Why?
3. How does the Golden Circle apply to the importance of communication in strategic decision making?