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Simone started the meeting at BCD Co. by focusing the attendees on the company's current status. We have a good product mix, she stated. To

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Simone started the meeting at BCD Co. by focusing the attendees on the company's current status. "We have a good product mix," she stated. "To continue to grow, we need to target more segments." Which strategic path is Simone pursuing? a diversification b. product development c. market development d. market penetration

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