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Simple Product Launch Campaign: An established restaurant wants to expand its handmade candy business by promoting its candy online and through social media. While the

Simple Product Launch Campaign:
An established restaurant wants to expand its handmade candy business by promoting its candy online and through social media. While the restaurant will remain local, its candies can be shipped anywhere with a reasonable shelf life that makes it a great evolution of their overall business. Based on research, they believe women between the ages of 30 and 60 are their primary audience with men the same age being their secondary audience. A tertiary audience would be younger women between the ages of 24-35. The company wants to promote its website (with e-commerce) and believes Facebook and Instagram are its primary socials but they are open to other suggestions and have investigated Amazon as well.
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