Question
SImulated Business Scenario Austin is a newly hired sales team leader for Google Analytics, charged with reaching a target sales quota in the current quarter.
SImulated Business Scenario
Austin is a newly hired sales team leader for Google Analytics, charged with reaching a target sales quota in the current quarter. A small mom and pop clothing store that has no online presence has come to you for help and advice to grow its customer base.
Questions
- What are the top three strategies Austin might offer them, relative to adopting a video or social marketing campaign?
- How would he incorporate Google Analytics and its offerings into his suggestions?
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
