Since 2015, UA has been the "official supplier of performance apparel" to an increasing number of sports teams. resource strengths or competitive capabilities that qualify as a distinctive competence? There is credible evidence that UA has the resource strengths to qualify as distinctive competencies. UA has a strong image and reputation to qualify as a strong resource strength. UA does not possess the resource strengths or competitive capabilities that are superior to Nike and The adidas Group. UA is at its growing stage, and able to compete against stronger competitors. UA is known for its innovative performance fabrics