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Since Colgate already made toothpaste, it was a good fit when Colgate also started making toothbrushes. Which bases of fit did these products share? Distinctive

Since Colgate already made toothpaste, it was a good fit when Colgate also started making toothbrushes. Which bases of fit did these products share?

Distinctive Attribute or Benefit

Expertise

Common User

Companion Product

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