Since Elon Musk has become the CEO and owner of Twitter, the company has experienced a period of confusion, chaos and controversy. Some have already stated that Twitter will be studied as a case for how not to manage change for years to come.

1. What did Elon Musk get right in his change efforts at Twitter? Specifically, what actions and policies put the company in a better position to build on its strengths and/or address its weaknesses?

2. What did Elon Musk get wrong in his change efforts at Twitter? Specifically, what actions and policies weakened the company and undermined employee confidence?

3. What recommendations would you make to improve the current situation at Twitter? Why do you think these recommendations will be successful