Since every Fall and Spring the fashion industry presents fashion week ,comment on the approach that targets young consumers with fashion labels. Should the designers be creating brands aimed at this market? Marketers target products by gender and in doing so automatically exclude the other gender. For instance, Easy bake ovens were made only in "feminine colors" and therefore excluded boys in their target audience. Discuss the validity of this concept but when doing so, consider such products as Axe, Secret, Barbie and G.I. Joe dolls, sneakers and other gender directed brands. I want you to also address the following questions: What do you think of teenagers (or their parents) who spend inordinate amounts of money for designer bags, jeans, sneakers or coats? Do we really need UGGs for babies? Should bras, thongs and sexy lingerie be targeted to pre-teen young girls? Will the next generation be able to "have" what their parents have achieved?

Instructions:

Answer the questions above in a concise and cogent manner expressing your opinion and reinforcing it with at least one other source than the text book. Submit the assignment, copy and paste it in Discussion and then respond to at least two of your classmates in the discussion section of the class. Remember that this is worth 5 points toward your final grade.