Since the 1980's the effects of globalization has shaped the way people think and allowed companies to influence the world with their marketing campaigns. The younger generation specifically Millennials (Gen Y) and Generation Z are considered to be more "westernized", which makes them more "selfish and materialistic" in contract to other generations. What the is main reason why the aforementioned generations all around the world are willing to spend more of luxury products and American brands. Select one: O a. NONE of the Answers are CORRECT hoo b. Subculture Convergence O c. Market Segmentation O d. Product Modification O e. Regional Marketing