Since the advent of the internet, avant garde business implementations have transformed what we traditionally knew as brick-and-mortar businesses into powerful online incarnations breaking the limitations of physical and geographic barriers to buy, and especially sell products and services to a truly global clientele. Online auctions have been born in this titanic wave.

Briefly outline the competition if any that has been spawned in the process within the General Consumer Auctions sector of the Online Action part of eCommerce.