Since VentureCap Associates, the private equity firm that is interested in purchasing a 35% share in NutriPLUS, uncovered disturbing information, do you think it would be ethical for VentureCap to go through with the deal, why or why not? What ethical framework would be applied in any case?

Reflecting on a duty-based ethics, who does NutriPLUS owe a duty to? As stated in the text (Ethical Frameworks, 2016), when faced with a moral dilemma you should ask to whom do you owe a duty and what duty do you owe them?