1. Sinek argues that firms often try to compete on price. To drive sales business firms frequently lower prices. This method has a long tradition, and it is commonly used as a way to drive increased revenue for firms. Offer some examples of when this has occurred, you can cite examples that Sinek uses here to add your own that you have observed. Why does Sinek call this strategy a type of manipulation and further why does he think this strategy is doomed to fail in the mid to long term? In your analysis discuss whether you agree with Sinek that this is a doomed business strategy If he is wrong, why is he wrong. If the is right, then why do so many businesses opt to engage in a strategy that cannot possibly work in the mid to long term?