Question
Singapore airlines operates an Airbus 350-900 from Singapore to London Heathrow with 42 seats in business class, 24 seats in premium economy class and 187
Singapore airlines operates an Airbus 350-900 from Singapore to London Heathrow with 42 seats in business class, 24 seats in premium economy class and 187 seats in economy class. On the flight in 5 days' time, 10 seats in business class have been sold, 30 seats in the Premium economy and 187 seats in economy class.
a) Assess this situation from a revenue managemnt perspective. WHat are the problems on this flight? Recommend what the revue manager for this flight should have done to address these problem?
b)"last minute deals are a great opportunity for airlines to fill empty seats shortly before a flight's departure". Critique this statement.
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