Singapore highlights its blend of modernity, boasting a strong economy and a luxurious hospitality industry, with a setting that is perceived as an exotic destination for many tourists Macau, barely a dot on the map 20 years ago, has one of the world's richest economies due to its gambling revenues, which surpass those of Las Vegas. It is now seeking to make a name for itself in medical tourism, differentiating itself from China, for example, as a safer alternative. These examples show that Ofal branding cities and countries is becoming increasingly popular O b. some brands need re positioning even if they are well known c destinations seek more tourism and branding helps O d a unique positioning can be claimed on the basis of historical, social, or cultural valuesO O Nike makes athletic shoes, sports jerseys, gym bags, and other products, all of which bear the same company brand name and swish logo, Canon's cameras and photocopiers say Canon. GE puts its corporate brand on its diverse lines of appliances, lighting, financial services, and engines. A company like Nike or Canon that attaches the same brand name to all of its products is using (a)n approach. O a brand association O b. brand equity O c umbrella branding O d. house of brandsQuestion 14 Which is an example of a brand extension that is aiming for breadth? Ofa Amazon has famously extended from books and CDs to drugstore goods, computers, furniture, jewelry, services (e.p., registries)-just about everything O b. Cheerios roll out different flavors-apple cinnamon, honey nut, frosted-but all are called Cheerios, O c. Haagen Dazs has different flavors of ice cream apricot and cream, cappuccino truffle, dark chocolate orange, green tea, rum raisin, strawberry cheesecake, O d.Oscar Meyer has different-length hotdogs for different length buns and makes Lunchables and bacon, all with the Oscar Meyer name.Question 1 Amazon.com looks just like Amazon. co.uk, and Google, com looks like Google. fr. There are corporate officencies to using the same brand information, communications, strategies everywhere. True global brands are those that seek, achieve, and maintain similar positioning in all their markets, Which of the following is NOT true of a global brand? O a. A global brand name is available in most markets in the world. O b. A global brand name carries one logo anywhere It is offered O c A global brand name seeks, achieves, and maintains different positioning everywhere in the world Old. A global brand name carries one brand name anywhere it is offered