Question
Singapore moved to phase 3 of re-opening the country in late 2020 establishing air travel bubbles, such as between Singapore and Hong Kong. In February
Singapore moved to phase 3 of re-opening the country in late 2020 establishing air travel bubbles, such as between Singapore and Hong Kong. In February 2021, you established an online travel agency called "Travel Bubble Singapore" specialising in promoting and selling tickets for airlines participating in existing and prospective air travel bubbles between Singapore and selected International locations, such as Hong Kong, Jakarta, and Auckland.
- Identify four (4) digital business-related challenges you may face while implementing your proposed strategy. Utilising examples, how do you suggest to counteract those identified challenges?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
