Question
Singaporeans are getting health conscious and fitness is one key factor to destress and age gracefully. Jewel Gym is an emerging chain of fitness centres
Singaporeans are getting health conscious and fitness is one key factor to destress and age gracefully. Jewel Gym is an emerging chain of fitness centres providing customised professional coaching with facilities for personal training and group fitness activities such as Yoga, kick boxing, Zumba and Pillates. Fitness Fast currently consists of eleven fitness centers throughout Sydney. Jewel Gym has 10 centres and is currently opening two more centres in the new towns of Sengkang and Canberra. The CEO has allocated S$600k marketing fund to promote Jewel Gym to acquire new customers.
The marketing team has identified five different segments of Singapore residents that are attracted to joining a fitness center as below:
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started