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Siobhan s firm focuses only on design, marketing, and retailing, and it outsources all its other value chain activities. This firm has Siobhan s firm

Siobhan

s firm focuses only on design, marketing, and retailing, and it outsources all its other value chain activities. This firm has

Siobhan

s firm focuses only on design, marketing, and retailing, and it outsources all its other value chain activities. This firm has

a low degree of vertical integration.

achieved economies of scale.

fully integrated all aspects of its value chain.

a high degree of vertical integration.

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