SIT runs a retirement account for teachers, with a current market value of $3billion. MJK Co. offers to conduct market research in an attempt to sift through the market data to find a way to increase the return to SIT's portfolio by 40basis points this year. MJK Co. is offering to conduct the research for the sum of $8million. Is this price too high or too low?

a. The price is too high

b. The price is too low