Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Sit-Stay-Sleep is a luxury hotel in New York City that is expected to open in 8 months. The 200-room hotel is designed to accommodate guests

Sit-Stay-Sleep is a luxury hotel in New York City that is expected to open in 8 months. The 200-room hotel is designed to accommodate guests traveling for business and/or pleasure with their pets. The marketing team is trying to determine the best way to set prices and decide which options are most profitable for the business.

The hotel plans to have two “package” options for guests at different times of the year to attract customers:

Weekend Getaway Package ($425) : 2-night stay in the deluxe suite, 1 day of day camping, and 1 spa package for your dog.

Stay-and-Play Weekend Package ($300) : 2-night stay in the standard suite, 1 toy and treats, and 1 spa package for your dog.

The purpose of this exercise is to help Sit-Stay-Sleep with some specific questions about pricing in relation to marketing. Use the formulas below to help you with some of your calculations as you answer the questions that follow.

* Break-even point = total fixed costs / (selling price per unit cost - variable cost per unit)
* Price elasticity of demand = % change in quantity demanded / % change in price
* % change in quantity demanded = (new quantity - original quantity) / original quantity
* % Price change = (new price - original price) / original price
* Elastic > |1|; Inelastic < |1|

A

B

C

D

1

Type of room

Bowl

Daily Average Reserved Rooms

Revenue

2

luxury suite

$249

35 / 50

$8,715

3

luxury suite

$199

75 / 100

$14,925

4

Standard Suite

$149

35 / 50

$5,215

5

6

dog pack

Precio

Daily Average Reserved

Revenue

7

Field day

$25/per day

90

$2,250

8

Spa Package

$45

40

$1,800

9

toys and treats

$20

50

$100

  • 5. If the total fixed Sit-Stay-Sleep costs for the spa package and the toys and treats are $50,000 and $30,000, respectively, and the variable cost per unit is $25 and $10, respectively, what is the point of of equilibrium for each item in the dog pack?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

To calculate the breakeven point for each item in the dog pack we can use the ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Operations management processes and supply chain

Authors: Lee J Krajewski, Larry P Ritzman, Manoj K Malhotra

9th edition

9788131728840, 136065767, 8131728846, 978-0136065760

More Books

Students also viewed these General Management questions

Question

understand gender differences with regard to work-related outcomes;

Answered: 1 week ago