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Situation 1 : Jagan is at the outlet s veranda listening to how another sales person handled a customer s complaint. He receives a call

Situation 1:
Jagan is at the outlets veranda listening to how another sales person handled a
customers complaint. He receives a call from one of the old customers of the outlet.
The telephonic conversation goes as follows:
Customer: From Shape-up Gym, I am Raghav speaking... Two months back, I
purchased this treadmill from you for our gymnasium located at the citys east and
now it is causing some problem... till now whatever gym equipments we purchased
from you had no problems of any kind
Jagan: Please tell me your problem Sir...
Customer: See, actually I can fix the problem... I know some people who can do it
very easily... but thats not my point... I need to know why the machine caused
problem.
Jagan: You tell me your problem Sir, and then we will fix it for free...
Customer: I am not having a problem; your machine has a problem
Jagan: I will come at your place Sir, tell me your exact problem so I can note it down
and solve it as soon as possible
Customer: I can solve the problem... I need to know whether the treadmill comes
with a guarantee period and why a brand new machine is causing this problem
Jagan: I will come over there Sir and if its possible, I will bring a technical member
from my team along with me...
Customer: No Thanks for your help... I will speak to your Boss about the treadmills
inefficiency!
Jagan: Wait... let me know what I can do for... ...
The call is dropped and Jagan is unclear as to what he must do next. Should he call
back the customer on the same number as appearing on his mobile or should he find
out if he can trace the customer information from the sales records of the last two
months or should his superior know about this incident? The customer appeared to
be in a hurry and didnt even tell about the problem. Jagan also wondered about how
Tarun would react to this kind of call.
Situation 2:
Tarun is busy entering some information into the sales records. He is asked to pick
up a call from the superiors office and following conversation takes place:
Customer: Is this Keep Fit?
Tarun: Good evening Sir, yes it is... May I know your name Sir?
Customer: Who am I speaking to?... I am Jonathan from Lance Sports Club
Tarun: Mr. Jonathan, this is Tarun and I am a sales executive at Keep Fit... you can
tell me your concern Sir,
Customer: I had placed an order for 7 pairs of weight plates, 6 pairs of dumbbells,
and 2 exercising bikes one upright and also 2 treadmills and volleyball
Tarun: I am listening Mr. Jonathan
Customer: Yes, good, now according to price-list, it says 3 treadmills, 3 exercising
bikes, 6 pairs or weight plates, 6 pairs of dumbbells.... the thing is number of items
mentioned in the bill are completely wrong
Tarun: Just tell me the Bill Number and I will get back to you Jonathan... But, how
many items have you received in actual numbers?
Jonathan: Well, thats the problem... I have received the same numbers as I placed
in the order... but, the bill and the list says wrong numbers... and only that volleyball
is not received
Tarun: Okay.... Just see on the top left of your list... you will find the Bill Number...
please tell me that...
Jonathan: There is no Bill number in this...
Tarun: Please check it once again... there is a bill number mentioned at the top left
or top right or somewhere at the top... Okay... tell me the date of the bill and your
order placement date atleast
Jonathan: No, its alright, there must be a mistake... we will sort it out during the
payment
Tarun: Mr. Jonathan... Please co-operate and tell me the bill number or the date so
that I can verify it in the sales records and check the invoices also
Jonathan: No, thats okay... do not bother about it... we will confirm later...
Tarun: Listen Mr. Jonathan, I can just.... ... But, before Tarun tells anything more,
the customer has cut off the call. Tarun feels uneasy about the conversation. He was
being so helpful and wanted to clarify the figures but it looked like the customer was
not interested to do so. Should he follow up on the customer after finding out the
necessary details or should he just keep quiet till the customer raises the issue once
again? Should he tell this to his superior? He tried to imagine Jagans way of tackling
these types of customers.
Note:
In both the situations, the salespersons have not met the customers personally. In
Situation 1, Jagan is dealing for the first time with one of the old customers of the
outlet. In Situation 2, Tarun had spoken to some other member of the sports club
previously.
Questions:
Question 1:- Identify the approach (plus points and negative points) of the two
salespersons in the above situations and make a comparative analysis.

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