Situation: A college is determining which projects to pursue in 2022.You have been asked to evaluate and make a recommendation to senior management.

The strategic goals for the college (in order of priority) are to:

1) Help more students get jobs (50% Importance)

2) Improve student satisfaction scores (30% Importance)

3) Increase enrolment to the college (20% Importance)

The various projects being considered include:

Projects

A) ImplementMandatoryElectronicTextbooks

Investment $500,000

CashInflow/yr $300,000

B) Expanded Field-BasedLearning Opportunities

Investment $100,000

CashInflow/yr $50,000

C)High-School Mentorship (Match each prospective H.S. students to a GBC studentto answer questions)

Investment$ 50,000

CashInflow/yr $20,000

D) Build animproved student lounge

Investment $500,000

CashInflow/yr $100,000

(Show Your Work)

Question 1: What project would you recommend pursuing based on a Payback Period Analysis?

Question 2: What project would you recommend pursuing based on a Weighted Factor Model Analysis?