Situation: A college is determining which projects to pursue in 2020.You have been asked to evaluate and make a recommendation to senior management.

The strategic goals for the college (in order of priority) are to:

1) Help more students get jobs (50% Importance)

2) Improve student satisfaction scores (30% Importance)

3) Increase enrolment to the college (20% Importance)

Projects

A) Electronic Textbooks Investment :$500,000 CashInflow/yr: $300,000 B)Expanded Internships Investment: $100,000 CashInflow/yr:$50,000 C) High-School Mentorship Investment:$50,000 CashInflow/yr$20,000 D) Improved student lounge Investment:$500,000 CashInflow/yr:$100,000

Question 1:What project would you recommend pursuing based on aPayback Period Analysis?

Question 2:What project would you recommend pursuing based on aWeighted Factor Model Analysis?