Situation: After retiring from his successful music career, Mr Worldwide has decided to open his own gym. The gym specialises in cross-fit, bodybuilding and injury recovery classes. Mr Worldwide has recruited you as a marketing consultant. In your first meeting, he explains to you his segmentation approach. Mr Worldwide aims to segment and target men aged 18-45. He explains to you that he believes this segment would be most interested in this service, as he assumes men go to the gym more.

Question: First, using your knowledge from this course, discuss and analyse the different segmentation bases. Then, identify and explain the segmentation bases Mr Worldwide is considering using. Finally, analyse Mr Worldwide's segmentation base, making recommendations where necessary.

please answer (400) words

add the link and academic reference.