SITUATION ANALYSIS - OPPORTUNITIES Marks: 15 Length: Maximum 2 page (1.5 spacing) in sentence paragraph format. In this section, for your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the opportunity points that are high probability/high impact, followed by high probability/low impact and so on. Be sure only to address the points that are relevant to the decision you need to make/recommend.(with references!!!!!)

The scenario

Calvin McDonald, CEO of Lululemon, has commissioned your team, to provide a SWOT analysis and marketing mix recommendations for the Canadian Marketplace. Lululemon must come to a decision on which global markets it should consider for the launch of its rumored dog ware line and its flagship product, the dog backpack. The CEO has asked your team for CANADIAN analysis, requiring CANADIAN data. CANADIAN data can be found at the Ryerson Library, utilizing databases only found through library resources. Data presented found on google, or containing US or Global data will be highly discounted. Your team has been asked for a comprehensive SWOT analysis for a Lululemon backpack for dogs in Canada. Your recommendation should explicitly state if Lululemon should launch the Lululemon Dog Backpack in Canada. If your team is recommending the company launch in Canada, you should then explicitly state and describe your marketing mix choices (4P's) for the Canadian marketplace. What is your product recommendation? This includes the name of the product line for dog ware. What is your pricing recommendation - for the dog backpack? What is your place (distribution) recommendation and what is your promotion recommendation? The CEO has asked for specific recommendations and will reject your recommendations if they are not specific and actionable. For example, he has been known to reject pricing recommendations that do not contain a specific price. f If you are not recommending launching in Canada, your recommendation needs to explicitly describe your rationale. Lululemon considers launching Dog Backpacks NEWSMET GALAKARDASHIANSWATCH E!PHOTOSVIDEOS Lululemon Nano Backpacks Are What All the Cool Dogs on TikTok Are Wearing These tiny Lululemon backpacks are the "pawfect" accessory for It Dogs. By MARENAH DOBIN MAR 08, 2022 12:39 PMTAGS Getty Images We independently selected these deals and products because we love them, and we think you might like them at these prices. E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!. Prices are accurate as of publish time. Who doesn't want to channel their inner It Girl? From the sought-after footwear, to the on-trend accessories, we are all fascinated by the latest fads, even our dogs. That's right. There are some cool dogs out there working it with It Girl-level accessories. Just call them It Dogs. Just scroll through TikTok and you will see so many adorable dogs rocking Lululemon backpacks. No, Lululemon does not actually make dog backpacks (yet). However, they do make the adorable Nano Backpack, which is just what it sounds like: a nano version of your favorite backpack. If you need a little extra storage for your small essentials, you can just clip this tiny back onto your favorite backpack, duffel bag, suitcase, or even our highly beloved favorite, the Lululemon Everywhere Belt Bag. So, where do the dogs come in? You can also clip these onto a dog harness. The Nano Backpacks are the perfect size for some dog treats, a squishy toy, or a tennis ball; i.e. the other It Dog accessories. You can even get a second one for yourself so you and your pup can match. There are so many Lululemon shoppers who are loving these Nano Bags for their pets. Keep on scrolling to see some of the rave reviews from dog owners who think this is the "pawfect" pet product.

READ Tinsley Mortimer's Amazon Picks Are Pawfect Gifts for Pets & People Lululemon City Adventurer Backpack Nano If you and your pup prefer a neutral color palette, the Lululemon City Adventurer Backpack Nano in White Opal is perfect for you.

$34 Lululemon Lululemon City Adventurer Backpack Nano Of course, you can never go wrong with black. It goes with everything, of course.

$34 Lululemon Lululemon City Adventurer Backpack Nano Embrace the bold with this Electric Lemon Nano backpack. It makes walks in the park extra fun for you and your pup.

$34 Lululemon Lululemon City Adventurer Backpack Nano If red is your color, get this one for your dog.

1. $34 $19 Lululemon Puppia Soft Dog Harness No Choke Over-The-Head Triple Layered Breathable Mesh Adjustable Chest Belt and Quick-Release Buckle In case you need a dog harness, this is a great one. Tinsley Mortimer recently recommended it to E! News shoppers, it comes in six sizes, and it has 13,500+ 5-star Amazon reviews. $21 $13 Amazon If you're on the fence about getting a Lululemon bag for your dog, here's what some other shoppers had to say about the new It Dog accessory. One wrote, "Perfect for your material gworl dog. My pup loves it!! I attach it to her harness. So cute." Another echoed those sentiments, writing, "The backpacks are perfect for little dogs!!" Lululemon even responded to that review, writing, "Our puppy pals need feel-good gear too." A Lululemon customer shared, "I grabbed this after getting a new leash for my german shep who loves to take his treats on walks. This was the perfect size for just some poop bags and another baggie of treats, also can fit in one of his tennis balls if needed. Honestly a great size for your keys to hold airpods and a couple other things also! May have to grab myself one to match him." A pet owner said, "I used this for my dog bags and dog treats and it's so cute!!!" "Twinning with my dog," a shopper wrote, elaborating, "Yes, I bought this for my dog. And I have the matching everywhere belt bag because that is how we roll. This bag is the perfect size for a roll of poop bags, some treats, and a tennis ball for our adventures to the park and on various dog-friendly and pandemic-friendly outings. I strap it to my dog's harness or to the handle of the leash... I love that we match and that we get some judgmental stares but mostly we get compliments and squeals of 'so cuuuuuute!' which both my dog and I enjoy." While you're shopping at Lululemon, check out our favorite It Girl bag. 9