situation analysis refers to

$1.$the process where a firm searches for growth opportunities from among current and new markets as well as current and new products.

$2.$a technique that managers use to quantity performance measures and growth targets to analyze its clients' strategic business unts as though they we investments

$3.$an appraisal of an organization's cash flow and financial ratios to access its health and the potential for new investment. taking stock of where the firm or product has been recently, where it is now, and where it is headed in terms of the organization's marketing plans and forces and trends affecting it$.$

$4.$ the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends.