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Situation analysis This section presents an analysis of the business environment and the factors affecting you company. It also covers relevant trends and potential critical

Situation analysis
This section presents an analysis of the business environment and the factors affecting you company. It also covers relevant trends and potential critical issue that your company may face in the coming year(s). An analysis of the marketing includes demographic factors, political factors, technological factors, economic factors and social factors.
A SWOT analysis have to be included also.

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