Situation Analysis Understand and outline the "situation" you are faced with; make sure to be thorough and explore all angles and options REMEMBER...the better you understand all the involved factors and stakeholders the BETTER your recommendation will be Clearly identify the problem/issue/challenge Outline key subjects and organizations - spell out the organizational framework Identify and explain the financial impacts and factors Strategic Approach How is your understanding of the situation shaping your strategy? What does your recommended approach look like? Are there planed events/lobbying efforts/marketing & PR plans? What are the costs/expenses involved? Determine the pros and the cons The key to success will be...the clear understanding and outlining of ALL angles and stakeholders involved.