Situation:

Great Experience Theme Park Ltd. operates amusement parks similar to those such as Ontario Wonderland, Six Flags, Universal Studios, Disneyland etc. Great Experience Theme Park's mission is to provide high quality family entertainment that exceed guests' expectations and will create lifelong memories. To achieve this goal, Great Experience Theme Park strives to provide safe, clean, friendly family environments at reasonable prices.

In addition to the amusement parks, the company operates a community outreach program. Through volunteerism, it offers educational and recreational programs (e.g. after school programs for children and teenagers, employment related training for adults) and special events at its facilities.The president of the company, Larry De Loop, has asked you to lead a team of employees in developing a balanced scorecard for its parks.

Problem:

Develop the balanced scorecard for the company president, Larry De Loop. For each of the four main elements of the balanced scored recommend at least three metrics with a brief explanation of how these will assist employees and management to monitor/improve the performance of the firm.