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Situation : The Major League of Baseball (MLB) has severely neglected their social presence and now faces an aging fan base as they fall well

Situation: The Major League of Baseball (MLB) has severely neglected their social presence and now faces an aging fan base as they fall well behind the NFL and NBA in US popularity.

Your Role: You are hired as the new Director of Digital Media and it is time to tackle Instagram.

Question: What are three things you (with MLB resources) can do to penetrate the 21-34 year old demographic utilizing Instagram?

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