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Situation: You want to open a new coffee shop that caters to students in the Exchange District. You realize that the coffee shops in the

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Situation: You want to open a new coffee shop that caters to students in the Exchange District. You realize that the coffee shops in the area don't appeal to students or accommodate study groups that need a place to lay out books and laptops. The Name of Your Paper is Centred and Bolded Introduction (situate the reader what should they expect to learn about in this assignment). Introduce the purpose of your research. The Dilemma What is the management dilemma (problem or opportunity) based on the above scenario of your choice. What is the purpose of your research (why are you doing it)? Constructs and concepts Using the above scenario of your choice, briefly describe the concept or concepts a. What are the constructs that can help a reader better understand the concept? b. Use a conceptual scheme (think diagram) to help explain. Defining the research What do you want to find out by doing secondary research? Formulate a research question that fits the management dilemma. Name THREE Investigative Questions - these will help you focus your attention and pin- point resources. Exploration Question one theme (do this sub-heading for each of the three questions)

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