Situational Influences on Consumer Decision Making

This activity is important because the purchase situation affects the purchase decision process. The five primary situational influences that impact the consumer's purchase decision process include the purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. While marketing managers cannot directly control all of these factors, managers must work to positively affect these factors whenever they can.

The goal of this activity is to demonstrate your understanding of the five primary situational influence categories.

Roll over each consumer behavior purchase scenario, determine which situational influence is described, and then drop it onto the correct spot within the graphic.