Situational Influences This activity is important because marketing managers need to understand how the purchase situation affects the purchase decision process. There are five primary situational influences that have an impact on the process, including purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. While marketing managers cannot directly control all of these factors, managers must work toward positively managing those factors that they can. The goal of this exercise is to demonstrate your understanding of the five primary situational influence categories. Roll over each consumer behavior purchase scenario and determine which situational influence is described, and then drop it onto the correct spot within the graphic. Expensive cologne Group discount Drive-thru Late-night ads Bring a friend ATM Wedding present Store coffee bar Nordstrom's piano player Dinner-time commercials In-house card Wide aisles Cheap cologne Walmart greeter In-store bakery Purchase Task Social Surroundings Physical Surroundings Temporal Effects Antecedent State Situational Influences This activity is important because marketing managers need to understand how the purchase situation affects the purchase decision process. There are five primary situational influences that have an impact on the process, including purchase task, social surroundings, physical surroundings, temporal effects, and antecedent states. While marketing managers cannot directly control all of these factors, managers must work toward positively managing those factors that they can. The goal of this exercise is to demonstrate your understanding of the five primary situational influence categories. Roll over each consumer behavior purchase scenario and determine which situational influence is described, and then drop it onto the correct spot within the graphic. Expensive cologne Group discount Drive-thru Late-night ads Bring a friend ATM Wedding present Store coffee bar Nordstrom's piano player Dinner-time commercials In-house card Wide aisles Cheap cologne Walmart greeter In-store bakery Purchase Task Social Surroundings Physical Surroundings Temporal Effects Antecedent State