SITXMPR007 Assessment.v1.0.

Summative Assessments

Section A: Skills Activity

Objective: To provide you with an opportunity to show you have the required skills for this unit.

This activity will enable you to demonstrate the following skills:

Reading skills

Writing skills

Initiative and enterprise skills

Planning and organising skills

Technology skills

Answer the activity in as much detail as possible, considering your organisational requirements.

This skills based activity will require you to carry out research and identify complex and potentially unfamiliar business and marketing information of relevance to your business. You should evaluate the potential for the implementation of any creative marketing opportunities and current and emerging technologies that are identified during the research process. You will have to provide documentary evidence of your findings.

You will now need make a marketing plan incorporating the opportunities that were evaluated during the previous activity. This plan should be implemented in accordance with organisational expectations. You should also produce a marketing report, detailing the successes and changes which may be necessary for improvement.

Section B: Knowledge Activity (Q & A)

Objective: To provide you with an opportunity to show you have the required knowledge for this unit.

The answers to the following questions will enable you to demonstrate your knowledge of:

Data collection tools and research methodologies of particular relevance to marketing

Marketing planning techniques and formats and key features of a marketing plan

Internal and external issues that impact on market planning in a given industry context

Internal capabilities and resource considerations

Comparative market information relevant to marketing strategies

Industry marketing and distribution networks in the relevant context

New and innovative marketing strategies in the relevant industry context, and in particular current and emerging marketing technologies and the opportunities they present

Legal issues that impact on marketing activities

Ethical considerations for marketing

Sustainability considerations, opportunities and constraints for marketing in the relevant context

Answer each question in as much detail as possible, considering your organisational requirements for each one.

Can you identify four data collection tools of particular relevance to marketing?

Can you identify five key features of a marketing plan?

Can you identify four external issues that are likely to impact market planning in your industry?

Can you identify five internal capabilities and resource considerations that should be taken into account when developing marketing strategies?

Can you identify three factors which may be considered when benchmarking your business against the competition?

Can you identify five aspects of competitor information that should be taken into consideration when developing marketing strategies?

Can you identify five types of distribution networks?

Can you identify four innovative marketing approaches that have proved successful in the past?

Can you identify three legal issues that impact on marketing activities?

Can you identify three ethical considerations for marketing?

Can you identify three sustainability considerations that relate to marketing?

Section C: Performance Activity

Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.

This activity will enable you to demonstrate the following performance evidence:

Develop a marketing strategy and plan for a product or service

Research and critically analyse internal and external business environments relevant to the above product or service

Evaluate and report on the above marketing strategy and plan

Answer the activity in as much detail as possible, considering your organisational requirements.

This practical activity will require you to develop a marketing strategy and plan for a product or service specified by your organisation.

The following skills should be demonstrated:

Identifying current and relevant marketing issues

Creating a detailed, realistic implementation and monitoring program, specific to the product or service

Outlining details of marketing techniques and distribution networks specific to the product or service

Identifying opportunities presented by new technologies.

It will also be necessary to research and critically analyse internal and external business environments of relevance to the product or service.

You should provide documentary evidence for the completion of this activity.

You should now carry out an evaluation and report on the success of the marketing strategy and plan developed in the previous activity.

The evaluation and report should be based on these criteria:

Consistency with overall marketing direction

Exposure achieved

Penetration of target market

Cost-effectiveness of financial and human resources

Completion of strategy within established timeframe

Recommendations for strategic responses based on evaluation.

You should provide documentary evidence in accordance with organisational expectations for the completion of this activity.

-------------------------------------------------

I would like you to fill up on myMarket Plan template.

I have done half of the template. It still has the gaps.

These gaps areempty or filled byexamples and others words like'select channel' and'select dates'

Below is the link to thetemplate.

https://onedrive.live.com/view.aspx?resid=C476DE966E22D4B6!187&ithint=file%2cdocx&wdo=2&authkey=!AjVGEmevcgPU7E8

I would like you to:

• download thetemplate

• answer on the empty gaps, and other gaps filled byexamples,'select channel','select dates'.

• Youdon't have to fill upOnline and social media details, The competition,andMarketing budget

• after answering, copy and paste thelink of theupdated template when you reply me on Course Hero.

I don't needthe explanation

Thank you in advance

----------------------------------------------

Additional info

• The market plan is for cafe business

• The cafe is located in the developing area
• The cafe is planning to get more retired customers and increase the number of customers by 20% every year.