SITXMPR007 Assessment.v1.0.

Summative Assessments

Section A: Skills Activity

Objective: To provide you with an opportunity to show you have the required skills for this unit.

This activity will enable you to demonstrate the following skills:

Reading skills

Writing skills

Initiative and enterprise skills

Planning and organising skills

Technology skills

Answer the activity in as much detail as possible, considering your organisational requirements.

This skills based activity will require you to carry out research and identify complex and potentially unfamiliar business and marketing information of relevance to your business. You should evaluate the potential for the implementation of any creative marketing opportunities and current and emerging technologies that are identified during the research process. You will have to provide documentary evidence of your findings.

You will now need to

make a marketing plan incorporating the opportunities that were evaluated during the previous activity. This plan should be implemented in accordance with organisational expectations. You should also produce a marketing report, detailing the successes and changes which may be necessary for improvement.

Section B: Knowledge Activity (Q & A)

Objective: To provide you with an opportunity to show you have the required knowledge for this unit.

The answers to the following questions will enable you to demonstrate your knowledge of:

Data collection tools and research methodologies of particular relevance to marketing

Marketing planning techniques and formats and key features of a marketing plan

Internal and external issues that impact on market planning in a given industry context

Internal capabilities and resource considerations

Comparative market information relevant to marketing strategies

Industry marketing and distribution networks in the relevant context

New and innovative marketing strategies in the relevant industry context, and in particular current and emerging marketing technologies and the opportunities they present

Legal issues that impact on marketing activities

Ethical considerations for marketing

Sustainability considerations, opportunities and constraints for marketing in the relevant context

Answer each question in as much detail as possible, considering your organisational requirements for each one.

Can you identify four data collection tools of particular relevance to marketing?

Can you identify five key features of a marketing plan?

Can you identify four external issues that are likely to impact market planning in your industry?

Can you identify five internal capabilities and resource considerations that should be taken into account when developing marketing strategies?

Can you identify three factors which may be considered when benchmarking your business against the competition?

Can you identify five aspects of competitor information that should be taken into consideration when developing marketing strategies?

Can you identify five types of distribution networks?

Can you identify four innovative marketing approaches that have proved successful in the past?

Can you identify three legal issues that impact on marketing activities?

Can you identify three ethical considerations for marketing?

Can you identify three sustainability considerations that relate to marketing?

Section C: Performance Activity

Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.

This activity will enable you to demonstrate the following performance evidence:

Develop a marketing strategy and plan for a product or service

Research and critically analyse internal and external business environments relevant to the above product or service

Evaluate and report on the above marketing strategy and plan

Answer the activity in as much detail as possible, considering your organisational requirements.

This practical activity will require you to develop a marketing strategy and plan for a product or service specified by your organisation.

The following skills should be demonstrated:

Identifying current and relevant marketing issues

Creating a detailed, realistic implementation and monitoring program, specific to the product or service

Outlining details of marketing techniques and distribution networks specific to the product or service

Identifying opportunities presented by new technologies.

It will also be necessary to research and critically analyse internal and external business environments of relevance to the product or service.

You should provide documentary evidence for the completion of this activity.

You should now carry out an evaluation and report on the success of the marketing strategy and plan developed in the previous activity.

The evaluation and report should be based on these criteria:

Consistency with overall marketing direction

Exposure achieved

Penetration of target market

Cost-effectiveness of financial and human resources

Completion of strategy within established timeframe

Recommendations for strategic responses based on evaluation.

You should provide documentary evidence in accordance with organisational expectations for the completion of this activity.

I would like you to fill up on several sections of myMarket Plan template.

I attachedMarket Plan template below as a reference

12:19 AGA R . 5 + People - sales and marketing staff [List your existing or required sales and marketing staff.] Role Responsibilities [Example: Sales [Example: Develop manager.] marketing plan, monitor sales and setting sales targets. Answer 1 Answer 3 Answer 2 Answer Promotion and advertising Choose channels that suit your target market. For example, social media use aries across different age groups. Learn about choosing the best channels to communicate with your customers.] The channels we'll use to promote and advertise to our target customers. Activity Channel Details Example: Select a [Example: We'll Pre-launch channel use regular promotion.] Facebook posts to promote the product with discounts for our first 2 customers.] Answer5 Answer 8 Answer 11 Answer 6 Answer 9 Answer 12 Answer 7 Answer 10 Answer 13 Marketing review Describe how you'll regularly review the impact of your planned marketing activities. What were the results for the promotional period? What were your sales figures? How many new/repeat customer. did you receive? How many visitors to your website?) Marketing Date of How we'll Results activity review measure the impact [Example: Select [Examples: [Examples: Pre-launc date social new h media hits, customers, promotion number of increased online demand, orders] increased profit] Answer 14 Answer Answer 20 Answer 17 Answer 15 Answer Answer 21 Answer 24 18 Answer 16 Answer Answer 22 Answer 25 19 The finances [Use your financial statements and orecasts to complete this section. For help with start-up costing, balance sheet, profit/loss and cash flow check our financial templates.] Expected sales [Describe your expected sales figures and any seasonal influences.] pected sales for the next year. [Example: Our expected sales for the 20XX-20XX financial year are $XXXX.] Answer 2614:09 9:09 74 451 CHED go onedrive.live.com ED w Marketing plan template.docx Aa / The business Make our business better Complete this section last so you can summarise your information from the rest of the plan.] What our business does provide meals, The products or drinks, and dessert. services we sell. Our targe market Retired people Our unique Variety of the light selling point meals Our business We will become the goals most popular local cafe. 5 / 19 Our vision Our vision is to become the most popular cafe. We are thinking to serve the highest quality coffee so that our customers feel at-home cafe. Our mission Our mission at is to share our experience with coffee lovers in local community We work to create a sustainable business for our family, friends, and the local community we live and run our coffee business in. Products and services What we're selling high quality meals desserts and drinks Avocado fetta on ciabatta, Smashed avocado on sour dough, cheese cakes, tarte, flat white, cappuccino Expected demand we are expecting 1.3 times of customers over this year. The capacity and function of our venue is still enough to get more customers. And the number of elderlies is increasing in our local area. 6 / 19 SWOT analysis Our business strengths, weaknesses, opportunities and threats. Good team Strengths culture Our staffs consist of Highly many nationals. motivated staff They respect each other. Many High ratings on review customers have left good reviews on websites social media. Weaknesses We are located . High cost among many resorts location that cause us high . No company rental costs. When pp (for busy we are not menu and work effectively due ordering) to no app used in . Strong ordering and existing payment. competitors What's not so good about our business. Our cafe is in the Opportunities shopping centre. Our area is popular for the rich people Population is Lands are grown up year developing. by year. The new Threats competitors are Living costs are coming next getting high. Other years. food stores are The price for any getting popular. ngredients are increasing. 7 / 19 How we'll address each weakness and threat We are introducing the applications used in ordering and payment. we are planning to intro The duce equipment and replace old ones to new ones to work more effectively. we are preparing the displays and stands to advertise or products. 3 / 19 The market Market research [Attach a copy of your research and findings to this plan. Visit our How to research your market page for more information. Market research can help you to get an understanding of problems customers face and opportunities in the market.] Research we've done to analyse the market. We have researched our market with some data collection tools that are the questionnaire, interview and social media. Many of the residents around our area are retired people according to the questionnaires. They prefer light meals with affordable prices and the at-home atmosphere according to the data collection tools. The problem What issues do your potential customers face the current market? Is there a lack of your onedrive.|ive.com a; Marketing plan templatetlocx Aa /' The problem [What issues do your potential customers face in the current market? is there a lack ofyour service type in a particular suburb7 is the product supplied by other businesses expensive?] The market problem/s that we aim to solve for customers The problem we are trying to solve is that many retirees living in developing areas around cafes lack convenient and affordable food options. Existing restaurants may not cater to their tastes or provide a comfortable atmosphere for Our solution How our business solves the problem * our unique selling point This is how we'll succeed In the market Our solution to this problem is to create a cafe spec cally for retirees. Our unique selling point is that we provide a relaxed and welcoming environment, with menus tailored to your tastes and dietary needs We prioritize comfort, community, and affordability to meet the needs of our target customers. 9i'l9 Our target market [Not everyone will want your product or service, so make sure you research the market and have a clear picture of who you're targeting This helps focus your marketing efforts and improve your chances of success. Describe your targeted customers for example by gender, age, income, location or education.) The group of customers that we aim to sell our products or services to our target market conslsts of retirees living in the developing areas surrounding our cafe. These customers are typically looking for a place to socialize with friends, enjoy good food, and spend quality "me They value convenience and a comfortable atmosphere. Sales targets How much we plan to sell overthe next year. Our sales goal for next year Is to serve an average of so customers per day and have an annual growth rate of 10%. This goal aligns with the regions growing retiree population locus on providing a rewarding dining experience. lOi l9 The competition The top 3 businesses we're competing against, what they do well and not so well What we'll do differently to succeed In the market Competitor Degani Boardwalk ' Hope name Tavern Island Easy to access Wide I 5"\"9'\" wide rooms parking They The users I Weaknesses close i . are young. earlier. t We can We can i What we'll serve i get more do old many l differeme kinds of i customers coffees l 'l 'l i i9 Goals and actions Increase the numberofcustomers at 730% next year Goals for next ear Ma: - Seek and rest implement re\\ feedback : mir c Make our - Av website. was Act' ns to 'ASK acti achieve Customers - Re goal ' was Questionnaire toot survey - w[ effe Due date 30/11/2023 31/12/2 Who's responsible Manager Manage Goals for the next 3 years Reward . Bring in \""3: customer NEW \"In\14:13 A go onedrive.live.com