SITXMPR014 DEVELOP AND IMPLEMENT MARKETING STRATEGIES ASSESSMENT 2 - PROJECT Ocean Blue Project Located in the heart of Perth CBD (on Murray Street), the new restaurant "Ocean Blue" aims to be one of the distinct hospitality venues that caters high quality food and drinks for customers with a focus on their health and wellbeing. This new venture will be the latest addition to "Horizon Group" which is the mother company of Ocean Blue. Horizon group has a few resorts located in coastal areas in Perth, however, this is going to be their first ever experience of setting up and running a fine dine restaurant in a fast faced environment like Perth CBD. Mr. Smith who is the General Manager of the group company says; "we are very excited to launch this new venture as we want our new customers experience something special and extra ordinary that they do not find in other restaurants... Our vision is to be the most popular restaurant in WA within next 5 years and wWe believe that our innovative new menus and recipes will play a great role in attracting customers and of course them to have an extra ordinary experience and satisfaction with top