Six months ago Yung-Chien Lou opened a small office supply store in Taipei. Yung- Chien sells a wide range of general office merchandise, including photocopying and typing paper, writing tablets, envelopes, writing instruments and computer diskettes, as well as a limited range of office desks, chairs and lamps. Several office supply stores in the local area are, in Yung-Chien's opinion, competitors. To better understand the competition, Yung- Chien has visited four of these stores and pretended to be a customer so she could get information regarding their prices, product offerings and service.

Identify the areas which are required to be entrepreneur in today's world for Yung-Chien?