Question
Ska Brewing Company is a producer of fine craft beers located in Durango, Colorado. With its flagships Ale and Lager, they have enjoyed double-digit growth
Ska Brewing Company is a producer of fine craft beers located in Durango, Colorado. With its flagships Ale and Lager, they have enjoyed double-digit growth for more than a decade with no signs of allowing down.
Ska was founded in 1995, and through hard work and laser-like focus on brewing great beer continued to grow. In 2012, Ska brewed more than 25,000 barrels of beer (1 barrel = 2 standard kegs = 4,032 ounces) with sales exceeding $6.5 million.
Using the Excel screenshot data below, use the methods of descriptive statistics analytics to summarize the Skaannual datalisted in table 1. Discuss your findings.
a. Include a summary of each variable (number of barrels sold and gross annual sales) in the data set. Use histograms, descriptive statistics, and Empirical rule to gain insight and detect data patterns.Your answer should refer to histograms, Empirical rule, and descriptive statistics (mean, median, mode, standard deviation, skewness, and kurtosis) to explain detected data patterns (i.e. increasing/decreasing/stable trends, whether the data is normally distributed based on Empirical rule, ...).
For the next two parts of this problem, use the descriptive statisticsto summarize the Skamonthly datalisted below.
b.Discuss your findings with respect to theappropriatemeasures of central tendency (mean, median, and mode), measures of dispersion (range and standard deviation), skewness, and kurtosis of the data.Refer to Empirical rule as a part of interpretation of the monthly data patterns.
c.One concern at Ska is seasonal variation. The brewery is much busier during summer months than during winter months. Two possible explanations for this phenomenon are that 1) people simply buy more beer during summer, and 2) Ska releases two very popular seasonal beers, Mexican Logger and Euphoria Pale Ale at the beginning and end of summer season. To get a better handle on the seasonal variation at Ska, your task is to draw clear picture of what's happening (data visualization such as histogram and trend lines). Make sure to include in your answer, based on descriptive statistics, whether there appears to be seasonalvariation present in the monthly number of barrels sold and monthly gross sales comparing warm summer months to cold winter months.
d.For this part of problem, note that two pieces of data is provided, namely, number of barrels and monthly gross sales.Considering that there is obvious increasing trend in annual gross income, is this increase due to increase in number of barrels sold or price increase per barrel? Justify your answer based on descriptive statistics. Hint: you would need to calculate price per barrel based on gross income and number of barrels sold based on data provided.
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