Sleepy Hallow apartment complex. The major difference between local crime analysis and the breakdown from the apartment complex is the lack of sex crimes committed at our complex. The surrounding area has a high level of sex crimes and includes 16 registered sex offenders (DPS, 2005). One sex offender is living in the apartment complex. This number is high because Houston is home to the Ried Center, a large halfway house that handles sexual offenders. This institution is over half composed of recently released sexual offenders. This halfway house has little to do with the level of crime that exists at the Sleepy Hallow. 5. In order to successfully come up with a marketing philosophy first we need to divide the scope of work that we are going to perform. To do this we must break down our company into three main categories or sections. The first section or category of the company will be our Residential Servicing side of Dalton & Henry Air. The second category of the company will be our New Construction side (Development side) whether or not it is for residential or light commercial. And the third category of the company will be our Service Contract side