Slow Medical Services, a Namibian-based medical services provider operated in a very competitive environment and needs to come up with innovative ideas on how to stay relevant. The entity introduced private medical services targeted for the elite of the Namibian VIP clients and other higher income group clients. For the entity, providing a satisfactory service was the target. The intention was to take on existing medical service providers by ensuring that the service was more satisfactory.

Slow Medical services, is a new player in the market and did not understand well the market they were engaging in. At the end of the first year, slow medical services realized that they have not been reaching their targets and would like to carry out an analysis on to determine the market conditions. You have been appointed as a procurement consultant to advise the entity, and the CEO called for a meeting of the different HODs of the company and discussed the matter. The CEO has requested you to provide an overview of Entitys operations and market condition.

Prepare a short briefing outlining the market, characteristics, and recommendation to improve the entitys performance