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SM.65 A marketing company prides itself on its sales prowess and is looking for ways to increase profits. Given the company culture, the president calls
SM.65 A marketing company prides itself on its sales prowess and is looking for ways to increase profits. Given the company culture, the president calls for a 10% increase in sales to meet the profitability goals. The company currently has revenues of $9,431,000 (annually), spends 57% of its revenues on purchases, and has a net profit margin of 5.25%. You are a modest purchasing intern working for this company and you want to show the president that it may be easier to reach the profitability goals by lowering the purchasing expenses (while holding sales constant, that is, no need to increase sales by 10%). If the company is able to reach its goal of increasing sales by 10%
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