Small Business Management - Chapter 3 Short Answer Quiz Questions. Answers can be entered directly into this assignment area, provided as a document attachment, or Google doc URL. Grading will be based on quality and thoroughness of answers. 1. What are two reasons in your opinion that entrepreneurs and small firms tend to be overoptimistic when evaluating new opportunities? 2. What are the seven Porterian factors to be considered when evaluating a new opportunity and give your thoughts on two of them. 3. What is the CPUV (Customer Perceived Utility Value) formula and why is the upper right quadrant of the CPUV chart on page 75 a danger to smallmedium enterprises? 4. Of the six startup check list factors on page 81, which two do you feel are the most important and why. 5. Of the issues described under 'Foreseeable Problems' on page 90 , select the one that stands out to you the most and describe why. Small Business Management - Chapter 3 Short Answer Quiz Questions. Answers can be entered directly into this assignment area, provided as a document attachment, or Google doc URL. Grading will be based on quality and thoroughness of answers. 1. What are two reasons in your opinion that entrepreneurs and small firms tend to be overoptimistic when evaluating new opportunities? 2. What are the seven Porterian factors to be considered when evaluating a new opportunity and give your thoughts on two of them. 3. What is the CPUV (Customer Perceived Utility Value) formula and why is the upper right quadrant of the CPUV chart on page 75 a danger to smallmedium enterprises? 4. Of the six startup check list factors on page 81, which two do you feel are the most important and why. 5. Of the issues described under 'Foreseeable Problems' on page 90 , select the one that stands out to you the most and describe why