Small Business Niche Market Discussion

Think of a small business owner you know, or a business in your area. Briefly interview the owner or manager and explore what they do to compete for a niche market and win business over larger businesses.

An alternative is to find an article on line that describes a business that does this and share the link in the discussion with your answer to the question below.

What did you learn about niche markets from this business or what they do to compete, compared to their larger competitors? What does the niche market business do better than their competitors? Why is this difference important?

Provide comments to your peers in the discussion comparing how what you learned was different from the learning they posted. Also, comment on what you noticed as similarities in what you learned and what your peers describe.