Small Potatoes is a family-operated seed business that has grown rapidly. It specializes in supplying home gardeners with the finest seeds and gardening supplies. Until now, the firm has done all its business by placing ads in gardening and health magazines and taking orders using a toll-free telephone number.

Now, the family has decided to establish a website and sell online, but there is some disagreement about the best way to proceed. Some say it would be better to develop the site on their own, and one of the employees, who is a recent computer science graduate, believes she can handle the task. Others feel it would be better to outsource the site and focus on the business itself. Suppose the family asked for your opinion. What would you say? What additional questions would you ask?