SMART Marketing Objectives$-$ A bulleted list of $4-5$ marketing objectives, each of which qualifies as being specific, measurable, attainable, relevant, and time$-$bound

Target Market$-$ Describe the target segments in as much detail as possible using geographic, demographic, psychographic, and behavioral characteristics

Positioning Statement$/$Value Proposition$-$ A positioning statement, alternatively called a value proposition, consists of $1-2$ sentences that capture the perception of the product$/$brand that the company wants to create in the mind of the target consumer