Smart&Co. plans to engage in an IPO and will issue 15 million shares of stock. It is hoping to sell the shares for an offer price of $10. It hires a securities firm, which suggests that the offer price for the stock be $8 per share to ensure that all the shares can be easily sold. Explain the dilemma here for Smart&Co. What is the advantage of following the advice of the securities firm? What is the disadvantage? Is the securities firms incentive to place the shares aligned with that of Smart&Co.?