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SMEs reinvent themselves in conditions of unexpected changes in the market, for which they develop new capabilities. What are these new capabilities and why are
SMEs reinvent themselves in conditions of unexpected changes in the market, for which they develop new capabilities. What are these new capabilities and why are they required in new market conditions?
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In response to unexpected changes in the market small and mediumsized enterprises SMEs often need to reinvent themselves by developing new capabilities These capabilities are essential for navigating ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
