Question
Smith & Smith Medical Clinic provides annual health check-up packages for all ages. The clinic charges $14,000 per package on average. The average variable costs
Smith & Smith Medical Clinic provides annual health check-up packages for all ages. The clinic charges $14,000 per package on average. The average variable costs per package are $10,500. The annual fixed cost is $980,000.
The following is the estimated income statement of Smith & Smith for 2018:
$ | |
Sales (300 packages) | 4,200,000 |
Variable costs | 3,150,000 |
Contribution margin | 1,050,000 |
Fixed costs | 980,000 |
Net profit | 70,000 |
Required
1. Calculate the break-even point (in number of packages and in dollars of sales)
2. Smith & Smith wished to increase the net profit by 150%. What is the number of package needed to be sold to achieve this target?
3. The clinic is considering spending additional $1,000,000 in advertising programmes to promote the companys health checkup products and it is expected that, with these programmes, sales volume can be doubled in 2018 with no change in selling price. Can Smith & Smith achieve the target of increased profit in (b) above if the clinic goes for the advertising cost?
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started