Smoking has many harmful effects on general health and increases the risk of fatal diseases. However, there are many different kinds of tobacco products available in the market which specifically target teenage non-smokers, such as electronic cigarettes and heat-not-burn tobacco products, creating a gateway to smoking (source: https://www.smokefree.hk/page.php?id=47&lang=en).

The School of Public Health of the University of Hong Kong conducted a school-based survey from October 2018 to July 2019 on smoking among students. According to the survey, the smoking prevalence among Primary Four to Six students and Secondary One to Six students was 0.1 per cent and 1.5 percent respectively (source: https://www.info.gov.hk/gia/general/202006/08/P2020060800493.htm).

Teenagers may become smokers for many reasons. You are required to propose a campaign with the below three objectives:

a) to correct students’ misconceptions about smoking;

b) to deter them from lighting up the first cigarette.

c) to help students develop a positive smoke-free attitude.