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Snakes & Lattes is a caf that focuses on having a large selection of board games and health - conscious food options. It has decided

Snakes & Lattes is a caf that focuses on having a large selection of board games and health-conscious food options. It has decided to expand the brand into a chain. The owners will be focusing on university towns. University towns are typically smaller residential populations, with larger influxes of students who have moved there to study. Snakes & Lattes is using what type of segmentation?

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