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Snapchat recently released a link to an augmented reality imageof Michael Jordan, which showed the basketball player wearing thenewest model of sneakers. Users could then

Snapchat recently released a link to an augmented reality imageof Michael Jordan, which showed the basketball player wearing thenewest model of sneakers. Users could then “walk around”Jordan, view the product, and tap into the Snap Store to make apurchase. This is an example of

social commerce technologies.

a database.

an algorithm.

webrooming.

customerization.

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